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- How NICK,PUMA,ADIDAS Introduced In Football.
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Random-info | 10/04/2021 07:30am
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- Scott calm in September 2020 Naima shook the football worth by announcing to leave his longtime sponsor Nike to join Puma. After 15 years of working with Nike, this game is quite a surprise. Nike had signed name already at age, 13, when he was still a child, he developed into one of the key players of the brand had his own signature line, and was the face of many marketing campaigns. He even had the honor to become the first football player to feature the Jordan logo on his boots. His choice to leave the company that had believed and invested in him for so long, sparked quite a debate in the football community.
Why did he leave Nike and why would Nike let him go. That debate was fueled when more high profile Nike players were leaving the brand, or were seen and competitors boots Raheem Sterling, Sergio Ramos, and even the FIFA player of the year, Robert Levandowski, why are all those players leaving Nike is the biggest sportswear company in the world and no longer able to hold on to the best players, or is it all part of a bigger plan. Before talking about individual players, Let's have a look at the bigger picture, sports brands like Adidas and Nike paid professional players to wear their boots, so they are seen by millions of consumers on TV, who then want to buy and wear their favorite players boots.
The five European leagues from England, Spain, Italy, Germany and France are the most relevant in terms of viewership and performance. Therefore, they are also the most important in terms of marketing, and their players feet are the most valuable billboards for brands in 2021. Nike has by far the biggest share of players and the Big Five leaks, more than, every second player is playing a Nike boots, followed by Adidas and Puma. But it wasn't always like that. Adidas and Puma used to dominate the football market, Nike, historically, a Running Company was late to the party. After their founding Nike first focused on the American markets where football or soccer as it's called in the US was less relevant than for instance basketball, but when they were looking to expand to Europe, there was no getting around football any longer.
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- In the early 90s Nike made a strong push into the football business making endorsement deals with famous players such as Romario Eric Cantona, or as Gaddafi, it's the first big win and the battle for the best players was when Nike signed the Brazilian national team in 96 that went on to win the World Cup six years later, Nike continued to grow in football by signing moto players. But still, Nike was lagging behind, Adidas, who had their roots in football, at a much superior network to clubs and officials, especially in strong Adidas countries like France or Germany, Nike was having a hard time to find the best players look at Germany, for instance, the first real high profile player that Nike had in Germany was Miloslav closer by luck, Can Schweinsteiger Lam moolah noia all Adidas players.
So we can guess that Nike took a lot of money and invested heavily wherever they could not only in quality, but quantity, the 53% of Nike players that we can see today are most likely the result of a strategy that focus not only on signing the best, but the most players. The idea was probably that if half the league is wearing Nike, the swoosh will be visible all the time on TV. So Nike would be established as an authentic football brand. The strategy worked and made them the market leader in football. Many of the sports biggest stars today are Nike players, most prominently of course Cristiano Ronaldo and Ronaldo success at Nike was thought to be Naima, so why did Nike let him go. The simple answer is probably money.
Naima wanted more than Nike was willing to pay. And another reason might be that he didn't want to be number two behind Ronaldo anymore. As his move from Barcelona to Paris suggested they ma does not like to play in the shadow of anyone at Puma, he knew that he could be the main man, and with Messi at Adidas at Ronaldo at Nike, Puma was probably glad to spend the money for Neymar, to join the club of the superstar sponsors, Nike probably looked at the financial implications, combined with the fact that Neymar is not getting any younger and made the decision, the fact that they let him go early, although he still had a contract, running until 2022 shows that Nike did not fight very hard to keep him, but rather save some money.
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